SAY Magazine is a professional, independent and reputable magazine serving First Nations, Métis and Inuit communities in Canada. We are a bi-monthly subscription-based magazine, publishing 6 issues per year including our ever-popular annual Indigenous Education Guide. In addition to printed magazines, we have expanded our digital delivery via our website and

Advertising Opportunities


  • Please email me regarding advertising and distribution


By having your story published in SAY Magazine, you are joining a movement to inspire and empower Indigenous Peoples—a legacy of inspiring positive action for nearly 20 years.

With no particular political or tribal affiliation, SAY Magazine represents a relevant and inclusive advertising avenue for your brand image. By weaving your story with our storytelling and contemporary lifestyle content, it increases the chance of your content being read and acted upon.
SAY Magazine is the only national Indigenous lifestyle magazine that continues its commitment to publish in print. There are many people who still prefer the experience of reading a hard copy publication versus reading content on a screen. In addition, there are many instances of a digital divide that limit access to digital content. SAY Magazine remains committed to serving this demographic.

“Consumer demand for magazine media remains strong, despite a popular narrative that often portrays print magazines as going the way of the dinosaur… Print magazines have consistently been strong ROI performers in advertiser-sponsored market mix models, even when used in conjunction with other media.” —Scott McDonald Ph.D., Nomos Research & Columbia Business School (2016)

2021-2022 Editorial Calendar (6 Bi-Monthly Issues)

Issue Name Issue Theme Space Reservation Material Deadline Publication Date
OCT (Special Edition) 111 2021 Career Guide Sep 1 Sep 8 Oct 15
DEC (Winter 2021) 112 Business & Economics Nov 1 Nov 8 Dec 15
FEB (Special Edition 2022) 113 20th Anniversary Special Jan 4 Jan 8 Feb 15
APR (Spring 2022) 114 Sovereignty & Self-Determination Mar 1 Mar 8 Apr 15
JUNE (Summer 2022) 115 Arts & Entertainment May 1 May 8 Jun 15
AUG (Fall 2022) 116 Tourism & Food Jul 1 Jul 8 Aug 15
OCT (Special Edition 2022) 117 2022 Education Guide Sep 1 Sep 8 Oct 15
DEC (Winter 2022) 118 Wellness & Environment Nov 1 Nov 8 Dec 15

Note: SAY Magazine aims for diversity and inclusion. Themes are designed to hold together a set of articles and content to create cohesion for an issue, however, each issue also contains a variety of sections such as art and music, culture and language, law and justice, etc. We invite you to submit your contributor articles or purchase advertisements and advertorials based on your desired reach, not only on a given theme. We can accommodate your message in any of our issues throughout the year.


SAY Magazine is a subscription-based publication and is distributed to individuals, communities and businesses in Canada (including select Chapters-Indigo locations). SAY Magazine is also a sought after tangible resource for job fairs, gatherings, conferences, cultural and sporting events. Ask us about bulk orders for your next event.
Every issue of SAY Magazine is also published online via Digital single issues as well as subscriptions are available on this platform. Ask us about Group Digital Subscriptions and for packages suitable for organizations and businesses that wish to purchase for multiple users. Our subscribers include individuals, public libraries, First Nations band administrations, friendship centres, corrections facilities and businesses.


SAY Magazine provides custom distribution for partners and clients. With our bulk order pricing, with or without customizable labels, you can distribute sponsored copies to your clients, prospects, or industry colleagues to enjoy and boost your visibility with a target reach


We have a variety of ad sizes to suit any budget. We also offer discounts for multiple ad bookings and annual packages. Ask us about our preferred rates for Indigenous organizations and businesses. All advertisements (full-page, half-page and quarter-page) are full-colour. Contact us for ad specifications and a SAY Magazine Media Kit.


Advertorials are paid stories that are woven into the fabric of our magazine to look like editorial content. We help you through the process of preparing your information for publication. It’s the best way to get exposure by telling your story in your own words.

All advertorial clients receive additional exposure via the SAY Magazine website. For the duration of two months between publication dates, your advertorial will be front and center on our website which on average has 3000 unique visits per month. Additionally, your content will be shared across our five social media platforms including Facebook, Instagram, Twitter, LinkedIn and Pinterest. Choose from 1–5 page advertorial rates.


For greater impact and reach, all advertorials can also be boosted on social media to a geographical area of your choice, or target audience, based on special interests.


Looking for Digital Advertising options for your campaign? We offer 1 to 12 month duration banner ads on our website. Choose from top horizontal banner or sidebar banner ads. All of our banner ads rotate on reload and may be shared with several clients at once. Contact us for availability and artwork specs.


To speak with one of our sales professionals about your advertising objectives, call Megan Henry or Terra MacPhail toll-free at (855) 313-2805 or email