MATRIARCH MEDIA – PRINCE GEORGE, BRITISH COLUMBIA
In a world buzzing with opportunities and challenges, entrepreneurs often find themselves at a crossroads, wondering how to pave their path to success. Laura Mueller, owner of Matriarch Media, discusses her journey and strategies for thriving in the competitive project management and consultancy arena.
“I offer a number of different services to my client, essentially under the guise of project management,” Mueller says, emphasizing the multifaceted nature of her work. In her line of work, she aims to understand what strategies are essential for success, whether through creating courses, launching social media campaigns, or crafting compelling advertisements.
Her vision extends beyond conventional methods. It encompasses retreats, workshops, and consulting services tailored to meet her clients’ diverse needs. Mueller emphasizes the importance of flexibility and authenticity in her approach. “We want to do things on our own terms.”
Mueller’s passion is to turn her client’s dreams into realities. “When you give people the tools they need to succeed, they make an impact. And when you see people making an impact, that’s how you change the world.” She highlights the transformative power of providing individuals with the tools to succeed and applies fundamental, actionable strategies to help her clients’ visions come to life. Amidst the sea of information and noise, as an entrepreneur herself, she acknowledges the challenges other entrepreneurs face in translating their passion into tangible outcomes. “How do we cut through that in a really simple and approachable way that allows us to do what we want?” For herself, it was about reclaiming her culture, embodying it as an individual and helping others do this as well.
Central to her narrative is the role of mentorship in shaping their trajectory. “Asking for help is one of the most critical components of being successful in life,” she states. Individuals who have gone before hold valuable information for success. They have walked the paths that entrepreneurs today are walking and can communicate essential knowledge to those just stepping into entrepreneurship.
Mueller worked with the Aboriginal Business and Community Development Center to bring the clarity she was missing from her business through their mentorship program and launched Matriarch Media to the next level. She expanded her services and developed a business plan. Returning to the basics and creating a business plan allowed her to articulate what to focus on and what to let go of. “If we don’t understand our products or services, our customers will feel confused.”
For Mueller, entrepreneurship is not merely a career path but a vehicle for personal fulfillment and societal impact. “Entrepreneurship gives us the flexibility to control and do what we want in our lives, and it gives us the opportunity to do the work that really lights us up,” she says. “Doing something you love creates a sense of fulfillment and a realization that you’re doing something that matters.”
When thinking of the future, Mueller is excited about the recently opened doors and new connections that will change the trajectory of Matriarch Media. She is entering a collaboration that’s never been done before, sitting at tables she never would have had the opportunity to sit at. “I’m creating a mindset where I know I can do this. I can be successful. And I can help other people be successful as well.”
Learn more about some of the Indigenous women entrepreneurs that the Aboriginal Financial Institution network has supported at nacca.ca.
